Objectives

1. To build the capacity of youths on proper usage of the internet and social media through participatory capacity-building interventions using the internet.
2. To sensitise the broader population on safer usage of the internet and social media platforms.

Project Summary

The “সাবধানে অনলাইনে” (Shabdhane Online-A) campaign, a collaborative initiative by JAAGO Foundation and TikTok, aims to promote internet safety and responsible digital behavior among Bangladeshi youth. Since its inception in 2022, the campaign has entered its third year, expanding its outreach from localised district-level workshops to a full-fledged nationwide movement.

In its first two years (2022-2023), the campaign organised 34 day-long workshops across 34 districts in the Rajshahi, Rangpur, Sylhet, Mymensingh, and Khulna divisions. These sessions, led by expert trainers, provided practical knowledge on online safety and the positive use of social media. To further explore participants’ insights and create deeper dialogue, five divisional meet-ups were held featuring government officials, subject experts, youth representatives, and influencers.

Alongside offline efforts, the campaign leveraged social media extensively through awareness posts, content creation competitions, and collaborations with popular influencers, reaching a vast audience with its message. In its third phase (2024), the campaign expanded to 256 academic campuses nationwide. It began with a 2-day Youth Ambassador Training Camp in Manikganj, where 128 youth from all 64 districts were trained to become campaign ambassadors. These ambassadors later organised knowledge-sharing sessions on campuses across the nation and recruited volunteers to support campus-based activations.

A total of 256 campus activations were conducted in 64 districts of Bangladesh, reaching around 100,000 students. Each campus featured a dedicated “সাবধানে অনলাইনে” corner offering guidance on internet safety, interactive games, and rewards. Participants were also encouraged to explore the campaign website, which is rich with safety tips and motivational content.

Following the activations, divisional feedback camps were held to collect insights from ambassadors and volunteers, feeding into the continuous improvement of the campaign.

To further amplify its impact, the campaign continues to implement online and offline outreach, including media engagement, online surveys, positive content creation competitions, and talk shows.

The most significant milestone of the third phase was the National Dialogue, which brought together diverse stakeholders to shape a safer digital environment in Bangladesh and strengthen the future direction of the campaign.

JAAGO Foundation and TikTok firmly believe that collective action is the key to building a safe, positive internet for the next generation.